You have a Facebook page. Do you still need a website?

Give each one a clear job

A Facebook page is useful for showing what you have been working on and staying visible to people who already know you. A website can act as a stable home for information a new customer needs before making contact.

Think about the journey after a recommendation. Someone hears your name, searches for you and checks whether you cover their area and do their kind of work. Those answers should be easy to find without scrolling through months of posts.

Keep the important details in one place

Your services, contact details, opening hours and coverage should have a predictable home. A website gives you space to explain the difference between services rather than squeezing everything into a profile description.

For an electrician, that could mean separating domestic rewiring from commercial work. For a plumber, it might mean giving bathroom installations a proper gallery alongside general repairs.

• Use one consistent business name and phone number.
• Keep coverage specific to the places you actually serve.
• Show work you have permission to publish.
• Make the next step obvious on every page.

Let social posts lead to useful pages

You do not need to abandon the page you already use. A post showing a finished project can point to a relevant service or project page on your website. The customer can then read the details and send an enquiry.

Choose a manageable routine. One clear project story with a few well-chosen photos is more useful than repeatedly posting the same general sales message. Do not publish a customer’s private details or property address without permission.

Check the experience on your own phone

Open your website as if you were a new customer. Can you tell what the business does? Can you read the text without zooming? Is there an obvious way to call or send a message?

Keep the enquiry form short. You can discuss the full job later; the first step only needs enough detail for you to respond usefully. A website works best when the path from interest to conversation feels straightforward.